What are the different roles our Strategic Market Intelligence platform uses to manage acces control
Our Strategic Market Intelligence platform employs a role-based access control system to manage user privileges within the platform. Two primary user roles define access levels: Members and Administrators.
User Roles
Members: Members possess the most basic level of access. They can explore published market research by other users, request specific spotting areas for research, provide feedback to Certified Analysts or Administrators on market insights, and access comprehensive 360° actor profiles from past research, enriching their understanding of the collective actor database.
Administrators: Administrators hold the highest level of access, equipped with extended functionalities for managing users, roles, verticals, and other platform settings. They play a pivotal role in maintaining the integrity and functionality of the Strategic Market Intelligence platform.
Vertical Permissions
Additionally, our platform implements a permission-based access control system, enabling Administrators to regulate the content specific Members can access. This system, known as Vertical Permissions, utilizes configured verticals on the platform to assign Members accordingly. For each vertical, permissions can be arranged independently.
The permissions assignable per vertical include:
No Access: Members with "no access" to a specific vertical are unable to access the vertical or its assigned Spotting Areas.
Can View: Members with "can view" access to a specific vertical can utilize their basic Member functionalities to access its Spotting Areas. Typically, these Members are not directly responsible for conducting research within the organization. Instead, they benefit from accessing insights and providing feedback.
Can Analyze: Members with "can analyze" access to a specific vertical can utilize their basic Member functionalities to access its Spotting Areas. In addition, they are granted entry to the Spotting Area Analysis Workflow (SPAW), which serves as an interactive and collaborative environment tailored to support their research endeavors. Within this environment, they can create and explore Spotting Areas, enabling them to conduct comprehensive market research and enhance their insights. Their ultimate goal is to publish their findings as a Snapshot and efficiently share their insights with fellow Members who also have access to the vertical. These users are typically identified as Market Analysts, Marketing Analysts, Business Analysts, or similar titles within their organization, and they hold the mandate and responsibility to conduct market research.
Certified Analysts
Members can only become Analyst for a vertical once they have completed the Minerva Training Sessions.
Before Members can be granted the ‘Can Analyze’ vertical permission, they must complete the DataScouts Market Myopia Training and obtain Certified status. This training program delves into the key elements of the DataScouts Market Watch Methodology and the DataScouts Market Intelligence platform, providing participants with comprehensive knowledge and practical skills crucial for preventing Market Myopia using the Strategic Market Intelligence platform.
Our personalized learning experience is an online two-part training program. The first 4-hour session of the series covers the basics of setting up the spotting area analysis and how to refine your scope for conducting effective market research. The subsequent 4-hour session focuses on practical activities, including drawing conclusions and setting up scenario analyses to maintain continuous market monitoring.
Registration for our DataScouts Market Myopia Training can be found on https://community.datascouts.eu/events.