How can I benefit from applying segmentation characteristics to actors?

The Segmentation Characteristics feature is a powerful tool for analysts. It helps create a detailed two-tier taxonomy for each spotting area, making it easier to categorize actors accurately. Analysts can now enhance verified actors by adding these characteristics, providing more detailed information for each profile. This not only adds depth to the analysis but also ensures a better understanding of specific actors in the spotting area.

How to create a segmentation characteristic?

You can make Segmentation characteristics for any verified actor profile. Just follow these simple steps:

  1. Visit the actor page of a verified actor.
    If there's no verified actor in the spotting area yet, go to any actor page and click the Verify actor button at the top to confirm the actor.

  2. Click the Tag icon on the right side of the page to open the Segmentation Characteristics panel.

  3. Type and press Enter to add a Segmentation Characteristic to the spotting area.

Also, an analyst can hover over an already made Segmentation characteristic and press the + icon to add a sub-level value.

How to edit a segmentation characteristic?

To edit a previously created segmentation characteristic, follow these steps:

  1. Visit the actor page and click the Tag icon on the right side of the page to open the Segmentation Characteristics panel.

  2. Hover over an existing Segmentation Characteristic.

  3. Click the Pen icon.

  4. Type and press Enter to edit the Segmentation Characteristic.

How to remove a segmentation characteristic?

To remove a previously segmentation characteristic, follow these steps:

  1. Visit the actor page and click the Tag icon on the right side of the page to open the Segmentation Characteristics panel.

  2. Hover over an existing Segmentation Characteristic.

  3. Click the X icon.

  4. Confirm the removal of the Segmentation characteristic.

Be aware: If you remove a segmentation characteristic, all actors linked to it will lose that characteristic. If the characteristic has sub-level values, removing it will also delete all connected values.

How to apply a segmentation characteristic?

To apply segmentation characteristics to an actor, follow these simple steps:

  1. Go to the actor page and click the Tag icon on the right to open the Segmentation Characteristics panel.

  2. Check the box to apply a Segmentation Characteristic to the actor.

  3. If needed, click the checkbox again to undo the action.