How to identify Key Stakeholders?
Stakeholder mapping is the process of identifying, categorizing, and analyzing key stakeholders with vested interests in the spotting area to understand their influence, relationships, and potential impact.
Identification: Identify all relevant external stakeholders associated with the project, initiative, or organization, such as customers, suppliers, partners, regulators, and community members
Clear Segmentation: Stakeholders are segmented based on their level of influence, interest, power, or impact on market dynamiscs. Segmentation helps prioritize stakeholders and tailor research strategies accordingly.
Relationship Dynamics: Consider the relationships and interactions between different stakeholders. This includes identifying alliances, dependencies, conflicts among stakeholders.
Iterative Process: Stakeholder mapping is an ongoing process that requires regular updates to reflect changes in the landscape. New stakeholders may emerge, existing stakeholders' positions may evolve, and relationships may shift over time.
Adaptability: The stakeholder mapping is adaptable to evolving circumstances. It allows for adjustments in engagement strategies or priorities based on changing stakeholder dynamics or research requirements.
Here are the steps to map the landscape of relevant stakeholders using the DataScouts Market Intelligence platform:
Document Value Chain and Market Segmentation to guide the research and gain actionable insights
Define Segments: Define the different segments of stakeholders that are relevant to your research. Provide a name and a short description to describe their role in the landscape, specific characteristics and eventually their potential impact on the research scope.
Add Relevant Actors: Provide a face to each of the segments by adding relevant players. You can click on the "+" button add a new actor, drag & drop verified actors from the top right corner or suggested actors from the side panel.
Provide Structure: Organise the segments
Describe relationships: Describe the main activities, technologies, capabilities to realise this?